In furtherance of its passion to
continuously engage its customers, Heritage Bank has launched a new social
interaction campaign aimed at igniting conversation and celebration of love
during the globally celebrated Valentine Day and beyond. The
online campaign tagged #GreenHeartMovement
is an invitation to Heritage Bank’s customers to expressively share their Green
Love story in a compelling manner and win numerous gift items.
According to the Bank’s Group Head,
eBanking, Mr. Tobe Nnadozie, “As a
customer-centric bank that is tirelessly committed to being a profound part of
the lives of our customers in many memorable ways, we recognize the importance
of Valentine’s Day, which is why we have come up with the #GreenHeartMovement. The campaign which will give participants
opportunities of winning numerous gift items is one of the many ways through which
we engage our numerous customers and prospects, particularly the Youth segment
market.”
Continuing,
Mr. Nnadozie said “#GreenHeartMovement is a
simple and engaging platform that requires the customers to state who their Green
Heart is, and explain why he or she is so treasured. It is an invitation
to our customers to show love in its most holistic expression, this season and
beyond. In essence, it is because we care deeply about our audience that we are
continually committed towards helping them create, preserve and transfer their
wealth across generations”.
Rationalizing the choice of colour Green
for a campaign that celebrates Love, Tobe justified it thus: “At Heritage Bank,
we subscribe to a holistic definition of Love which transcends romance, to
embody virtues such as harmony, tolerance, diplomacy, compromise, unity,
sharing, giving, caring and appreciation. At Heritage Bank, these are some of
the values that drive us internally, especially as we navigate through our
merger and integration with Enterprise Bank. Against the backdrop of this
broader definition of LOVE, there’s no limit to who can be celebrated and
appreciated on the #GreenHeartMovement platform.
The colour of romance is undoubtedly red, but the color of this network of
value is green”.
The campaign which generated high pitch
excitement amongst its customers online during the Valentine period is expected
to be an annual activity with strategic slant towards contemporary issues of
Love, Wealth Creation and Consumer Values.
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