The 2014 All Africa Music Awards, AFRIMA, brought together some of the
best
talents from the five regions of the continent to the 2014 main award
ceremony
held on Saturday, December 27, at the Grand Ballroom, Oriental Hotel,
Lagos
Nigeria.
Starting from the red carpet to the stage embellishments, Africa’s
enduring
cultural heritage and creativity were on display at the
highly-anticipated
awards ceremony that also welcomed guests which included African Union
Commission, AUC, officials, government officials from ministries of
culture,
ministries of trade and industry and captains of industry across Africa.
The ceremony, produced by PRM Africa, a Lagos-based PR, Brand
Communication and
Event Production Agency, was conceptualised around African cultural
themes
ranging from the rich Egyptian heritage of the Pharaoh era to the earthy
depth
of the artistically intricate Benin Kingdom, the folklore and oratory
skills of
the West Africans and the fierce power of the Zulu Kingdom.
AFRIMA 2014 opened with a dramatic appearance on stage of the 11 feet
high
‘Adagbe’ drum; arguably the world’s tallest drum -rhythmically beaten by
drummers on stilts while fire breathers brought a fiery glow to the
performance.
The capacity audience was further awed by the presence of veteran
Nigerian
culturist and actor, Pa Peter Fatomilola who emerged on stage to chant a
litany
of prayers and proverbs in Yoruba language.
The event’s 14 ushers wore the Benin queen and Egyptian queen attires
–seven
apiece, while the 16-man strong security team wore the traditional
regalia of
Zulu warriors of South Africa to man the event venue and the red carpet
area
where guests were treated to assorted drinks, finger foods, photo shoots
and
interview sessions.
The costumes donned by the awards’ hosts, globally renowned African
music star,
2Baba Idibia and Togo’s bilingual radio and TV personality, Marisse
Akotie,
remained true to the cultural concept of AFRIMA 2014. The event’s first
music
performance by 2Baba saw him wear the royal outfit of a Pharaoh -a ruler
in
ancient Egypt- to perform his hit single Odi Ya to backing choreography
by 54
children representing the 54 countries on the African continent.
Marisse,
complemented 2Baba in her Egyptian queen outfit as she joined her
co-host on
stage after his performance for the formal opening of the night’s event.
Other sizzling performances came from top African performing artistes
such as
Dear Zim from Zimbabwe; Wiyaala from Ghana; Radio and Weasel from
Uganda; Bez,
TemiDollface, Niyola, Timi Dakolo, Oritsefemi, Davido all from Nigeria
among
others.
Nigeria artistes also took home the highest number of trophies, 13 in
total,
with O.B.O crooner, Davido, carting away four of the coveted 29.3 carat
gold-plated AFRIMA trophies. 2Baba won the Best African R’n’B & Soul
category
endorsed by Channel O, while Afrobeat creator, late Fela Anikulapo Kuti
received
the AFRIMA Legend Award. The legend award was presented by the Head of
Culture
Division, Social Affairs Department, African Union Commission, Mrs.
Angela
Martins (who also represented the AUC Chairperson at the awards
ceremony) and
received on Fela’s behalf by his first daughter, Yeni Kuti. Some
presenters of
awards for night include Rikki Stein, international adviser of AFRIMA
(UK),
Kenny Ogungbe (Nigeria), Delani Makhalima (Zimbabwe), Peter Mscheu
(Tanzania),
OJB Jezreel (Nigeria), Tee Mac (Nigeria), Ahmed Soultan (Morocco), Steve
Ayorinde (Nigeria), Davina Green (Zimbabwe), Richmir Totah (Republic du
Benin)
among others.
Reacting to the awards won by his artiste, Jonathan Sherren has this to
say
about AFRIMA, “Wiyaala really appreciates this award, we are proud of
her and
this is a challenge for her to do more and we promise she will live up
to it.
AFRIMA was bigger than we expected, we will definitely promote AFRIMA in
Ghana”.
Wiyaala is from Ghana and she won the Revelation of the African
Continent and
Most Promising Artiste in Africa award.
‘’It was an excellent night. We had fun all the way. Every scene or
performance
was fabulous. While there is room for improvement, I still find it
difficult to
believe that this beautiful show happened in Africa. It was awesome! I
will
definitely make the AFRIMA 2015 with my family and friends”, enthused
Emmanuel
Satuyi who came from United States of America to see the AFRIMA 2014 in
Lagos,Nigeria.
AFRIMA, in partnership with the African Union Commission, is a platform
to
reward the creative excellence of African talents and provide a platform
to
showcase the culture of Africa globally. The 2014 awards ceremony was
supported
by ONE.org, Africa 2.0, Nigeria’s Federal Ministry of Industry, Trade
and
Investment and Nigeria’s Federal Ministry of Culture, Tourism and
National
Orientation. Corporate sponsors are Kenya Airways, Procter and Gamble,
Peugeot
and Diamond Bank.
Reacting to the awards won by his artiste, Jonathan Sherren has this to
say
about AFRIMA, “Wiyaala really appreciates this award, we are proud of
her and
this is a challenge for her to do more and we promise she will live up
to it.
AFRIMA was bigger than we expected, we will definitely promote AFRIMA in
Ghana”.
Wiyaala is from Ghana and she won the Revelation of the African
Continent and
Most Promising Artiste in Africa.
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