AFRIMA 2014 CONCERT: New York To Play Host

The maiden edition of the All Africa Music Awards, AFRIMA, has made significant progress in preparations for the ‘On the Way to AFRIMA Concert’ holding in New York, USA.
Last week, a US-based production team visited the Nigeria office of PRMAfrica, the producers of AFRIMA, to deliberate on how a partnership between both interests could bring about successful build-up edition of the New York concert.

The meeting was held behind closed doors.
Mike Dada, CEO of PRMAfrica and Executive Producer, AFRIMA, however, revealed that the New York concert will hold at the Barclays Arena in Brooklyn, New York.
“The pool of the African Diaspora living in the US is staggering and add to that the number of non-African fans the continent’s music artistes have in America, then you’ll get a better understanding why the New York leg of ‘On the Way to AFRIMA Concert’ must hold in a venue like Barclays Arena”, added Ms. Adenrele Niyi, AFRIMA Programme Director.
The concert will feature 80 per cent performances from talents in Africa and 20 per cent performances from international artistes.
Co-producer and Regional Director, East Africa, AFRIMA, Mr. Michael Strano, reiterates the uniqueness of the awards. “Africa has had her fair share of awards events. However, AFRIMA stands out by being the only one that would honour music professionals who operate behind the scene, hitherto ignored perhaps because other event organisers largely see their activities as trivial. For the first time, honour would be accorded to song writers and music/entertainment journalists”, he said.